New Balance Station Domination

New Balance Station Domination

 

On July 1st 2015 New Balance launched their new brand campaign – Always in Beta. Founded on three key messages; Always Evolving, Always Pushing and Always Improving, Frontier Advertising brought each message to life by developing an array of large scale creative featuring our local and global athletes and ambassadors. The artwork was displayed in major train stations throughout the country, including Southern Cross Station (Melbourne), Central and Town Hall Stations (Sydney) and Brisbane Central (Brisbane). Over the course of three weeks, we were successfully able to leverage the brand campaign from a localised perspective, and reinforce the positioning of New Balance to commuters and passers-by. Our message was also supported across social, digital media and retail through video and print with a reach of over 580,000 people and over 415,000 video views. View more

 

Acland Street Upgrade

Acland Street Upgrade

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Frontier Advertising were commissioned on behalf of the City of Port Phillip to create and execute a place marketing campaign for the redevelopment of Acland Street. The campaign needed to communicate the redevelopment and construction periods while trying to prevent a drop in trading for businesses by encouraging local residents and tourists to continue visiting the area throughout construction.

We developed and executed the campaign via direct mail, large format outdoor, tram posters, metrolites, street decals, shop window posters and large format hoardings throughout Acland Street and St Kilda. The execution of the campaign included bold, bright colours with quirky images and witty wordplay – all reflecting the heart and soul of Acland St while celebrating its history and building positivity for its future. View more