Acland Street Upgrade

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Frontier Advertising were commissioned on behalf of the City of Port Phillip to create and execute a place marketing campaign for the redevelopment of Acland Street. The campaign needed to communicate the redevelopment and construction periods while trying to prevent a drop in trading for businesses by encouraging local residents and tourists to continue visiting the area throughout construction.

We developed and executed the campaign via direct mail, large format outdoor, tram posters, metrolites, street decals, shop window posters and large format hoardings throughout Acland Street and St Kilda. The execution of the campaign included bold, bright colours with quirky images and witty wordplay – all reflecting the heart and soul of Acland St while celebrating its history and building positivity for its future. View more